The average person in 2020 was exposed to more than 5,000–6,000 ads per day. This has led 30% of the online population using some form of ad blocker software. It seems that the only time we are not presented with marketing and branding is during our sleep. Once you look at this from a marketer’s perspective, how can marketers find leads, convert and retain customers? Answers to this question have come a long way from Johannes Gutenberg’s print media to Mark Zuckerberg’s social media and it keeps changing rapidly. The common answer to this question is Omnichannel marketing and that’s…


Email is one of the oldest forms of digital marketing and some think it’s dead or dying. But the truth is, as long as emails are used as a communication tool, email marketing can generate results just like any other online marketing platform. In fact, according to Google, there are 1.8 billion active Gmail users.

Email marketing generates results, but the outcome will be highly dependent on the marketing strategy that a company follows. In general, there are 4 KPIs that help to measure the success of an email campaign:

  • Deliverability — Landing on the receiver’s primary inbox (most promotional…

Almost every brand has leveraged social media as a marketing tool. In social media marketing, we focus on redirecting the engagement to an e-commerce platform or in-store. This redirection itself is an added step to the sales funnel and could result in a lost conversion. Why direct your leads towards a complex purchase journey when you can sell directly on social media? This article will explain how you can benefit from selling directly on social media.

What is Social Commerce?

The idea of social commerce is to offer your customers the opportunity to checkout directly on social media platforms. …


The concept of Black Friday and Cyber Monday are native to America. Black Friday falls on 27th November this year (the day after Thanksgiving) and Cyber Monday on 30th November. The history of the day dates back to the 1950s. Friday after Thanksgiving naturally became a holiday and most Americans used it for shopping. This trend made it a profitable day for most retailers so they started calling it a black day in their books. Later they started providing offers to attract more customers and named it as ‘Black Friday’. …


We are halfway through the shopping season and Australia achieved a record breaking sales weekend during Black Friday and Cyber Monday. According to Australia Post, online shopping was up by ~42% during the weekend and ~2 million households placed ~13 million orders online. Categories like food and liquor, home and garden, health and beauty and variety store purchases are up ~72% YoY. Sales are forecasted to remain strong leading into Christmas. It’s time for every retailer to up their e-commerce game.

We already shared a strategic guide to Black Friday and Cyber Monday sales and consider this an extension. Now…


For many years, companies followed Vilfredo Pareto’s “Pareto Principle” when it came to dealing with their customers. It says 20% of your most loyal customers will generate 80% of your revenue. There was a time that this was true and all you had to do was to focus on that 20% and the money followed. However, as consumers’ purchasing habits evolved and customers were exposed to multiple touchpoints, this revenue figure of 80% started to decline. In addition, marketers went to acquire new customers through mass marketing and lost their focus on customer retention. …


What is App Store Optimisation (ASO)?

Building a user base around your application is as challenging as developing the application. Once you list an application on the Play Store (Google) and App Store (Apple) you have to compete with ~5 million other apps to gain visibility and for the user to download your application. ASO is the process of optimising your app to rank higher and get more downloads.

User behaviour around apps.

~50–60% of users find new apps by performing an app store search. There are other ways like word of mouth, web search, advertisements and top charts (if…


According to a survey by Salesforce, wearable technology is growing three times faster than the smartphone revolution and, ~79% of corporate participants think wearables are or will be strategic to their company’s future success. As we speak, businesses are adopting this emerging technology. This article will explain how wearables can help you as a business to drive revenue and reduce costs.

ROI of wearables

Investing in wearables is a challenging and futuristic decision. Companies have to invest in hardware, build applications, APIs integrations and expect employees to embrace the technology. One could wonder if this is worth investing in and…


When talking about business process reengineering, it reminds me of an employee training program that we took part in a few years ago. The trainer asked us to imagine that we are on board the Titanic and to rethink the rescue process in a way that we can rescue everyone. Once we shared the solutions, we realised that everyone could survive the tragedy if the decision-makers on board try to put people on floating objects rather than trying to put them on lifeboats. Later we learned that this is actually a study done by Harvard Business Review that highlighted the…


Magento is an eCommerce platform powered by Adobe. It’s among the top 3 eCommerce solutions in the world. If you are planning to sell online or looking for a better solution than what you currently have, this article will help you understand the benefits of Magento and how it could be suitable for your business. This article will also highlight a few rich features that Magento offers, and how they can revolutionise the way you do business. We’ll also address a few misconceptions about Magento.

1. Open source solution

Magento is an open-source solution and is free to download and…

Maytech Technologies

We are an Australian based software development company that specialises in bespoke web and mobile application development.

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